Bad Tasting, Watered Down Brewery Anheuser Busch makes yet another bad decision from it’s Brazil division by trying to socialize the act of “Cheers” by enfusing technology into your beer mug.
This kind of innovation is what makes me say “WTF? Really?” First of all it’s the exact same business concept as Bump without any of the rhyme or reason behind Bump’s success.
Are we really lazy enough now that we need our frosty beer mugs to swap personal data between potential drinking mates - isn’t that what bump was for to begin with? Except in the case of Bump it’s at least a conscious decision.
You might call me out on this move but what about the fact that the act of cheers can be a great way to be nice to a stranger that you have no intentions of getting to know but you don’t want to just blow off. Am I the only one? The new levels of potential social rejection could be epic… picture a guy with low self esteem throwing up a casual cheers to an attractive female out with her friends and as the glasses are about to clank she pulls back with a look like “Ohhh shit, almost gave that guy my info”.
LOL… this may just be a marketing ploy to keep Budweiser relevant in an emerging world of non-watered down, delicious micro brews but in this individuals personal opinion “This bud is def not for me”. How bout you?
No argument that BUD def needs a Hit/Quit/Remix….. how bout you QUIT THE GIMMICKS / FOCUS ON MAKING YOUR BEER TASTE BETTER